Custom radio commercials and sonic branding that help customers remember your business.
Don't Just Advertise. Be Remembered.
Research & references
Veritonic · Tostitos case study
Veritonic reported a 38% increase in Tostitos brand recall following the introduction of its sonic identity. This brand-specific result illustrates the potential of a recognizable sound.
Read the Tostitos case study ↗Veritonic’s report ↗Ipsos · The Power of You
In an analysis of 2,015 U.S. video ads, sonic brand cues were 8.53 times as likely to appear in high-performing versus low-performing ads on branded attention.
Read the Ipsos report · pages 8–9 ↗Zheng (2014) · Journal of Radio & Audio Media
This radio-advertising study found that greater immersion in a story was linked to stronger persuasive effects on feelings and behavioral intentions—supporting a role for vivid, engaging storytelling.
Read Narrative Transportation in Radio Advertising ↗Radiocentre / System1 · Listen Up!
Across 131 radio ads, this study linked positive emotion and clear branding with stronger effectiveness. Features such as character, unfolding stories, and intimate dialogue were associated with emotional engagement and stronger advertising memories.
Explore Listen Up! ↗These sources examine different outcomes and settings. They inform our creative approach; individual campaign results vary.
Selected work
The two Vale examples show how different stories can share one recognizable musical identity.
Story one · Signature music
Different story · Same signature music
Original music · Commercial demo
Original music · Commercial demo
Original music · Commercial demo
Original music · Commercial demo
Our method
Great advertising does more than deliver a message. It creates an experience that audiences remember.
At SG Radio Impact, we combine six essential elements of effective audio advertising:
Transforming advertising messages into engaging experiences.
Giving your business a distinctive and recognizable voice.
Capturing attention and drawing listeners into your message.
Creating meaningful associations between your brand and your audience.
Making your business recognizable through distinctive music and sound.
Helping customers remember your business long after the commercial ends.
Together, these elements help create commercials that stand out, connect emotionally, and make your business more memorable.
Don't Just Advertise. Be Remembered.
Experience behind the sound
President and Creative Director Stacy Gray is a Berklee-trained film composer and radio commercial producer who brings emotional storytelling and polished production to memorable radio ads. His music has also been licensed for NFL programming on Amazon Prime’s Thursday Night Football.
Start a project
Share your audience and campaign goals. Let’s create your sound.